![]() Nike Unite is located at 2 Jurong East Street 21 #02-50 IMM, Singapore 609601. With informed and well-trained store athletes, 50 percent of whom are women, combined with over 60 per cent bigger floorspace comprising locally curated essentials, we aim to help consumers connect more closely with sport and bring inspiration and innovation to every athlete.” Nike Unite is fundamentally about helping consumers connect closely with sport by bringing the most valuable sport destination to the community and creating experiences that are rooted in serving people,” said Sylvelin Ng, director Southeast Asia & India at Nike Value Marketplace.Īdded Ng: “At Nike, we believe that everybody is an athlete regardless of age or ability – if you have a body, you are an athlete. Otherwise, you’ll find plenty of street-worthy options to be available here, from special collaborations with Stussy and Undercover, to pairs of Space Hippie, Nike’s sustainable shoe. Those who’ve always struggled finding the right sports bra fit will also appreciate the access to specialist services such as bra fitting and personal styling here, where its staff - half of them female - will be able to assist with any b sizing issues you might have. The second of its kind in Singapore - after Changi Jewel - the service offers iconic Nike heritage or name and number decals printed on either a white or black tee or a one-of-a-kind design. Nike introduces a new retail concept Nike Unite - Retail in Asia Nike introduces a new retail concept Nike Unite Staff Writer NovemSource: Nike Adding to Nike House of Innovation, Nike Rise and Nike Live concepts, the sportswear brand Nike introduced Nike Unite. You’ll then be able to present this information at any Nike store around the world for the perfect shoe fit.Īnother highlight here is the T-shirt customisation counter at its front entrance. (Image credit: Nike)Īll you need to do, is head to the store, get your feet scanned, and have that information sent to your app’s account by the staff via a QR code. Using a proprietary combination of computer vision, machine learning and recommendation algorithms, the scanning device measures the full shape of both feet to determine the perfect fit for each shoe style, whether you’re after a pair of Air Force 1s, Dunks, or Air Zooms. (Image credit: Lifestyle Asia)Īs the first-of-its-kind Nike store in Southeast Asia, Nike Unite will debut regional firsts such as the tech-enabled NikeFit shoe fitting service. To inspire a new generation of people to take up sport as a daily habit, Nike has unveiled its latest concept, Nike Unite - a newly refurbished space that will boast 18,000 square-feet of retail space, bolstered by Nike’s aim of making sport more accessible, adding value to the local community, and creating a destination that brings everyone closer to sport and to each other. JLL and Time Retail Partners represent Merry Hill.It’s finally December, and while it’s too late to hit those 2021 resolutions, the consolation is that you’re starting on 2022’s early. Leading retailers such as Ted Baker and Kurt Geiger opened new stores, a 36,000 sq ft unit for leading leisure brand Hollywood Bowl was secured, and household names including HMV, H&M, and Beaverbrooks committed to lease renewals and refurbished units. The destination had a hugely successful 2022, with more than 175,000 sq ft of new deals secured throughout the calendar year. This news follows the signing of Vanilla, the trend-led womenswear brand, at Merry Hill. The brand and concept align perfectly with our community ethos, elevating the Merry Hill experience and adding to the growing collection of aspirational brands here.” We are so excited to welcome Nike Unite, for what will be their first-ever store in this type of destination. The products in each Nike Unite are also reflective of what the community is interested in locally curated, every-day essentials at the best price, matched with the newness of select seasonal offerings for men, women, and kids.Īlistair Winning, Asset Manager at Sovereign Centros, commented: “As one of the top 10 UK retail and leisure destinations in the UK, Merry Hill requires a tenant mix that delivers a variety of best-in-class brands, while reflecting its position within the West Midlands. ![]() Nike Unite stores serve and celebrate the people in each local community, and each store is designed to reflect their heart and spirit. ![]() In its 2023 Q1 earnings, Nike made 5.1 billion in revenue from direct-to-consumer sales alone. The Merry Hill unit will represent a regional debut for the Nike concept, and the first within a shopping centre environment. The Nike Unite Harlem store opened on October 27 as part of the company's retail expansion plan. Taking a 10,165 sq ft space on the lower level, the store is designed to be a local home for members and the most valuable destination for sport. Sovereign Centros has announced the signing of community-focused concept, Nike Unite, at Merry Hill, one of the UK’s top 10 retail and leisure destinations. ![]()
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